Marketing Automation 2025 Stats: Unlock 2× ROI

What Is Marketing Automation?

Marketing automation is software that takes over repetitive jobs such as bulk email, social scheduling, and lead nurture sequences. It frees people to focus on strategy rather than logistics. In the sections below we unpack the essential marketing automation statistics 2025.

You will see why demand is exploding, where the returns come from, and how Intern AI fits in.
Copy the data, share the code, and put the insights to work today.

2025 Key Figures

Automation is becoming the default, not the upgrade

In 2025, 91% of marketing leaders report rising demand for automation tools. As teams stretch across more channels with fewer resources, automation fills the gap handling campaign scheduling, email follow-ups, and content distribution. The shift is no longer about getting ahead. It's about not falling behind.

The ROI speaks for itself

According to Nucleus Research, companies see an average $5.44 return for every $1 spent on marketing automation. This isn’t just time saved. It’s money earned. When messages reach the right people at the right time, consistently, businesses generate more leads and convert faster with less manual effort.

AI is rewriting the content playbook

77% of marketing content in 2025 is at least partly generated by AI. What used to take days brainstorming, drafting, scheduling is now done in minutes with smart tooling. As content cycles speed up, the role of marketers is shifting: from doing everything manually to orchestrating smarter systems that do the heavy lifting.